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Rhythm: This sense of time is used in composition design to refer to the sense of movement produced by continuous repetition of the same element。Rhythm: The simple unit combination in the plane composition is easy to be monotonous, and the number ratio and equal ratio are processed between the images or color groups that change regularly, so that it produces the melody sense of music and becomes rhythm。Conceptual elements, the so-called conceptual elements are those things that do not actually exist, are not visible, but can be felt by people's consciousness。For example, when we look at a sharp corner, we feel that there are some edge lines on the outline of the object。Conceptual elements include: points, lines, and surfaces。

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Graphic design in addition to the visual to give people a beautiful enjoyment，It is more important to convey a message to a wide range of consumers，An idea，So in graphic design，Not only focus on the surface visual beauty，Think about the message，Graphic design is mainly composed of the following basic elements: creativity: is an element of graphic design，No good ideas，There is no good work，Three conditions of audience, media and cultural background should be considered in creativity。Composition: Composition is to solve the spatial relationship between graphics, color and text, so as to be novel, reasonable and unified。Color: Good graphic design works pay attention to harmony, contrast, balance, rhythm and rhythm in the use of picture color。

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Design learning can take many different paths，Because this is determined by the diverse knowledge structure of design，Whatever you used to do，No matter what you used to be，After entering the design field，Your past experiences will affect you，You will face challenges and the possibility of elimination，正如，Greatness can never be achieved by relying on people's subjective aspirations。The word "design" comes from the English "design", including a wide range of design and categories of architecture: industrial, environmental art, decoration, display, clothing, graphic design, etc., and the name of graphic design in the ordinary expression is very difficult, because the cross between the disciplines is wide and deep。

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The basic skill of graphic design is the study and skilled application of graphic design software, if you do not know the software of graphic design, everything is a white talk, do not know the software of graphic design, just like can not use the brush can not become a calligrapher, do not know the word can not become a writer。Graphic design commonly used software include Photoshop, CorelDraw, Illustrator, InDesign and so on。Photoshop is a powerful, widely used and excellent bitmap image processing software launched by Adobe, which has always occupied the leader position of image processing software and is a must-use software for graphic design, widely involving images, graphics, text, video, publishing and other aspects。

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Whether it is newspaper advertising, postal advertising, or advertising posters that we often see, etc., there are these elements through clever arrangement, configuration, and combination。The designer will some basic graphics in accordance with a certain creativity on the plane to show the process of pattern。It is to convey semantics on the surface through the use of points, lines, surfaces and colors。Design is purposeful planning, and graphic design is one of the forms that these plans will take. In the process of graphic design, you need to use visual elements to disseminate your ideas and plans, and convey information to the audience in the form of text and graphics, so that people can understand your ideas and plans through these visual elements。

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Visual elements: Conceptual elements are meaningless if they are not reflected in the actual design。Conceptual elements are usually embodied through visual elements, including the size, shape, color, and so on。Relational elements: How visual elements are organized and arranged on the screen is determined by relational elements。Including: direction, position, space, center of gravity and so on。Practical elements: refers to the meaning, content, purpose and function of the design。Students can master the relevant design principles, Photoshop bitmap processing software, CorelDRAW vector graphics software and other drawing techniques in a short period of time;And the basic theory of graphic design, mode of thinking, module training, project design research and other practical courses。